Job Role: HORECA Sales Representative


Job Description

Job Role: HORECA Sales Representative (Hotel and Restaurants)

Role Purpose: Identify new markets and customer leads in HORECA sector.

Working Hours: Official working hours - 8 hours a day (Sat – Thurs). However, working hours tend to be long and irregular, including extra hours during weekends, travel outside the office for sites/projects inspection purpose, to meet existing clients or to develop new business opportunities.

DUTIES AND RESPONSIBILITIES:

•    Develop and execute a sales strategy to achieve sales targets and objectives within the HORECA sector.

•    Identify and prospect new business opportunities within the hospitality industry, including hotels, restaurants, cafes, and catering companies.

•    Build and maintain strong relationships with existing clients, providing excellent customer service and support.

•    Conduct product presentations and demonstrations to showcase the features and benefits of our HORECA products.

•    Negotiate pricing and terms of sale to ensure profitability and customer satisfaction.

•    Collaborate with internal teams, including marketing, logistics, and customer service, to support sales initiatives and meet customer needs.

•    Monitor market trends and competitor activities to identify opportunities for growth and improvement.

•    Prepare sales reports, forecasts, and analysis to track performance and identify areas for improvement.

•    Stay informed about industry developments, product updates, and market trends to effectively communicate with customers and prospects.

QUALIFICATIONS AND COMPETENCIES:

•    Bachelor's degree in business administration, Marketing, or a related field (preferred).

•    Proven experience in sales within the HORECA sector, with a track record of achieving sales targets and building customer relationships.

•    Arabic language is a plus. 

•    Strong understanding of the hospitality industry, including knowledge of key players, trends, and challenges.

•    Excellent communication and interpersonal skills, with the ability to build rapport and negotiate effectively.

•    Self-motivated and results-oriented, with a drive to succeed in a competitive sales environment.

•    Ability to work independently and as part of a team, with strong organizational and time management skills.

•    Proficiency in Microsoft Office Suite and CRM software (e.g., Salesforce) is a plus.

•    Valid driver's license and willingness to travel as needed.

•    Preferably a FEMALE candidate.

Interested applicants may share their CVs at

hr@adaragroup.co

•    Bachelor's degree in business administration, Marketing, or a related field (preferred).

•    Proven experience in sales within the HORECA sector, with a track record of achieving sales targets and building customer relationships.

•    Arabic language is a plus. 

•    Strong understanding of the hospitality industry, including knowledge of key players, trends, and challenges.

•    Excellent communication and interpersonal skills, with the ability to build rapport and negotiate effectively.

•    Self-motivated and results-oriented, with a drive to succeed in a competitive sales environment.

•    Ability to work independently and as part of a team, with strong organizational and time management skills.

•    Proficiency in Microsoft Office Suite and CRM software (e.g., Salesforce) is a plus.

•    Valid driver's license and willingness to travel as needed.

•    Preferably a FEMALE candidate.

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